WordPress new-site choice

A compact view of whether new or newly detected sites still point toward WordPress. It combines BuiltWith current newly found-site counts with recurring HTTP Archive crawl signals and traffic-tier context stored in SQLite.

90-day newly found share

67.4%

BuiltWith tracked pipeline; 2.4M WordPress sites

30-day newly found share

60.4%

BuiltWith tracked pipeline; 615.4k WordPress sites

HTTP Archive share

78.9%

latest recurring mobile crawl, 2026-05-01

HTTP Archive change

-10.8 pts

WordPress tracked-share change since 2020-01

Latest q/q share change

-0.5 pts

2026-Q2; 2/3 months

Latest net origin change

-51,744

WordPress detected mobile origins

Top 1M tracked share

77.3%

BuiltWith current traffic-tier snapshot

Long-tail tracked share

60.6%

BuiltWith current outside-Top-1M snapshot

Decision lanes

Use these lanes as the short version before reading the charts.

WordPress still leads the current pipeline BuiltWith 90-day newly found counts show WordPress 3.34x the next tracked peer.
67.4%
The shorter window is lower The 30-day tracked share is below the 90-day tracked share, so the freshest current proxy is softer.
-6.9 pts
Recurring crawl share is lower than 2020 HTTP Archive tracked share still leads, but it is below the first stored month.
-10.8 pts
High-traffic presence remains strong BuiltWith current Top 1M tracked share stays well above every peer builder in the tracked set.
77.3%
True new-site history is still incomplete This page uses current newly found-site counts plus recurring crawl share until a first-seen cohort source is added.
Partial

How to read this

Current pipelineBuiltWith newly found-site counts show WordPress still first among tracked peers.
Trend contextHTTP Archive recurring share shows WordPress lower than 2020 while still far ahead.
Best next sourceA first-seen cohort export would turn this from a proxy page into true new-site history.

Quarterly tracked share over time

HTTP Archive mobile-crawl share averaged by quarter across WordPress, Shopify, Wix, Squarespace, and Webflow. This is not a first-seen new-site cohort.

0.0% 46.9% 93.8% 2020-Q1 2026-Q2
WordPress 79.0% Shopify 11.3% Wix 5.3% Squarespace 2.7% Webflow 1.7%

Source limit

No public source found in this pass exposes a historical first-published-site cohort by CMS or site-creation mode. The five-name chart is only a CMS/builder peer view; broader site creation also includes static/app frameworks, deployment platforms, AI-era builders, and custom or plain HTML sites.

Closest current signalBuiltWith Net New Pipeline gives current 30/90-day newly found counts where public pages expose them.
Closest historical signalHTTP Archive gives recurring monthly technology adoption counts by detected origin.
Pure HTML needRequires origin-level BigQuery because aggregate technology counts overlap and cannot be subtracted from all sites.

All sites by selected site-creation signal

Quarterly average share of all HTTP Archive mobile origins. Buckets use aggregate technology detections and all other sites/tools is the residual after selected buckets.

0.0% 34.1% 68.1% 2020-Q1 2026-Q2
All other sites/tools 51.7% WordPress 33.1% Shopify 4.8% Other CMS/builders 5.2% Next.js 3.5% Static/app generators 1.6% AI/visual builders 0.2%

Newly observed sites by selected signal

Quarterly share of positive net detected-origin additions, summed from month-over-month aggregate movements. This is the closest aggregate proxy for new sites in each time bucket, not a true first-published-site cohort.

0.0% 36.0% 72.0% 2020-Q1 2026-Q2
All other sites/tools 0.0% WordPress 0.0% Shopify 9.1% Other CMS/builders 13.4% Next.js 58.5% Static/app generators 15.1% AI/visual builders 3.8%

Latest all-sites bucket split

Latest selected-bucket split from the all-sites line chart. All other sites/tools includes pure HTML, custom apps, unknown/no detected tool, deployment-only signals, and tools outside the selected buckets.

All other sites/tools51.8%
WordPress32.9%
Shopify4.8%
Other CMS/builders5.2%
Next.js3.6%
Static/app generators1.6%
AI/visual builders0.2%

Latest newly observed bucket split

Latest quarterly split of positive net detected-origin additions. Buckets with net losses in the quarter contribute 0% to this readout.

All other sites/tools0.0%
WordPress0.0%
Shopify9.1%
Other CMS/builders13.4%
Next.js58.5%
Static/app generators15.1%
AI/visual builders3.8%

WordPress share of positive net additions

Share of positive quarter-over-quarter mobile-origin additions within the tracked set. Quarters where WordPress lost detected origins are shown as 0%.

0.0% 44.5% 89.0% 2020-Q2 2026-Q2
WordPress positive net-addition share 0.0%

WordPress tracked-share change by quarter

Quarter-over-quarter change in WordPress mobile tracked share, in percentage points. This is crawl-share movement, not literal first-published-site share.

-1.2 pts 0.0 pts 0.3 pts 2020-Q2 2026-Q2
WordPress q/q share change -0.5 pts

Net detected mobile-origin change

Quarter-over-quarter change in average mobile detected origins. Use this as a noisy proxy for newly observed presence, not as a count of newly published websites.

-202,092 0 908.5k 2020-Q2 2026-Q2
WordPress -51,744 Shopify 6,105 Wix 2,819 Squarespace 622 Webflow -893

Quarterly detected mobile origins

HTTP Archive recurring mobile-crawl origin counts averaged by quarter. Use it for direction, not exact market sizing.

0 1.8M 3.6M 2020-Q1 2026-Q2
WordPress 2.9M Shopify 423.4k Wix 197.3k Webflow 64.5k

BuiltWith 90-day newly found sites

Current Net New Pipeline counts where the public page exposes them. Squarespace is omitted because the fetched page did not expose comparable counts.

WordPress2.4M
Shopify726.1k
Wix403.9k
Webflow43.7k

BuiltWith 30-day newly found sites

A shorter current window from the same public BuiltWith pages.

WordPress615.4k
Shopify263.7k
Wix128.1k
Webflow11.1k

BuiltWith traffic-tier profile

WordPress share among tracked CMS/builder technologies in each current BuiltWith traffic tier.

0% 50% 100% Top 1k Top 10k Top 100k Top 1M Long tail 60.6%

Tracked-share momentum

HTTP Archive quarterly tracked-share change from 2020-Q1 to 2026-Q2. This is a recurring crawl proxy, not first-seen site creation.

WordPress 79.0% latest tracked share
-10.3 pts
Shopify 11.3% latest tracked share
+5.7 pts
Wix 5.3% latest tracked share
+2.8 pts
Squarespace 2.7% latest tracked share
+0.5 pts
Webflow 1.7% latest tracked share
+1.2 pts

HTTP Archive current rank tiers

Latest mobile-crawl WordPress share among the five tracked technologies within each HTTP Archive rank tier.

Top 1k90.0%
Top 10k93.4%
Top 100k81.1%
Top 1M70.6%
Top 10M78.5%

HTTP Archive rank-tier peer mix

Latest mobile-crawl detected-origin share within each HTTP Archive rank tier across WordPress, Shopify, Wix, Squarespace, and Webflow.

Top 1k

WordPress90.0%
Webflow7.5%
Shopify2.5%

Top 10k

WordPress93.4%
Shopify4.7%
Webflow1.8%
Wix0.1%

Top 100k

WordPress81.1%
Shopify16.9%
Webflow1.7%
Wix0.3%
Squarespace0.1%

Top 1M

WordPress70.6%
Shopify26.8%
Webflow1.7%
Wix0.6%
Squarespace0.3%

Top 10M

WordPress78.5%
Shopify14.0%
Wix3.2%
Squarespace2.5%
Webflow1.8%